Now cat food is a product of Petcurean Pet Nutrition from Canada. The manufacturer classifies this food as a “holistic” food – a new generation of products that contain only high-quality ingredients suitable for human consumption. Should I give food to cats?
NOW does not contain soy, grains or GMO products. All raw materials are grown and mined in Canada and used raw. Production is based on low-temperature technologies, which allow maximum preservation of nutrients in finished diets.
Advantages and disadvantages of NOW food
The entire line of NOW dry food is hypoallergenic products, as chicken, wheat, corn and wheat gluten are not used in their production.
These are the foods that most often cause allergies in pets. All diets include fruits and vegetables, as well as beneficial herbs, probiotics and prebiotics. The food formulas are perfectly balanced and contain no artificial flavors, preservatives or dyes.
Disadvantages of the NOW Fresh brand:
- the company does not produce medicinal food;
- there is no food for castrated and sterilized animals;
- no packs of pouches;
- contains “controversial” ingredients – phosphoric acid.
About the manufacturer
Now Fresh is a Canadian food from the international pet food manufacturer Petcurean. The company was founded in 1999, today it is one of the largest producers of holistic food. They use only natural products in their diets, all products undergo international quality checks, large production facilities are located in Holland. Despite the commercial component of its activities, the company often engages in charity work, helping shelters and animal rescue societies. The brand's most famous products are Now Fresh and Go!
NOW cat food – types, composition and characteristics
Nau brand dry food is designed for three stages of animal life: for kittens, for adult cats and for aging cats. The manufacturer does not pursue a variety of recipes - the line of food is represented by 4 types of menu:
- NOW Fresh Grain Free Kitten Recipe - diet for pregnant and lactating cats, as well as for kittens;
- NOW Fresh Grain Free Adult Cat Recipe – food for adult animals;
- NOW Grain Free Fish Recipe for Adult Cats – fish-based for animals over 1 year of age;
- NOW Fresh Grain Free Senior Cat Food Recipe - for cats over 7 years old.
NOW Fresh Grain Free Kitten Recipe
Dry food for kittens, pregnant and lactating animals with a high level of proteins. Protein content – 33%, fat – 20%. The food contains 52 ingredients, all components are indicated on the packaging, there is a detailed breakdown of minerals and vitamins.
Protein sources: turkey fillet, salmon fillet, duck fillet, cottage cheese and fresh whole eggs. Carbohydrates and vegetable proteins: potatoes, peas, potato flour, lentils. The food contains a large amount of fruits and vegetables: tomatoes, carrots, pumpkin, apples, bananas, cranberries, blueberries, papaya, pineapple, grapefruit, spinach, broccoli, alfalfa sprouts. Sources of vegetable fat: coconut oil and canola oil. Contains Omega-3 and Omega-6 acids.
- Plus food: does not contain gluten, wheat, corn, soy and by-product flour.
- Disadvantage of the food: phosphoric acid is used for preservation.
Price: packaging 0.23 kg – 235 rubles, 1.82 kg – 1420 rubles, 3.63 kg – 2025 rubles.
NOW Fresh Grain Free Adult Cat Recipe
High-quality diet for adult cats from 1 year to 7 years. Balanced protein content – 31% and fat – 18%.
The composition contains 73 ingredients. Protein ingredients: turkey fillet, whole eggs, salmon fillet, cottage cheese and boneless duck meat. Plant components: peas, potatoes, tomatoes, carrots, pumpkin, apples, bananas, raspberries, blueberries, cranberries, lentils, broccoli, spinach, alfalfa. Fat sources: canola oil (canola oil), coconut oil. Exotic additives: pineapple, papaya, grapefruit.
The food is enriched with vitamins, minerals, amino acids, and medicinal plant extracts. Contains four types of dried probiotics. Chicory root is a source of inulin.
- Plus feed: grain-free composition.
- Disadvantage of the food: a large amount of potatoes and peas.
Price: 0.23 kg – 215 rubles, 1.82 kg – 1525 rubles, 3.63 kg – 2275 rubles, 7.26 – 2980 rubles.
NOW Grain Free Fish Recipe for Adult Cats
Nau cat food based on fish meat is suitable for cats with sensitive digestion. Protein content – 30%, fat – 19%.
Main ingredients: low-fat trout, dried egg, potatoes, peas, low-fat salmon and herring, lentils, potato and pea flour. Fat composition: flaxseed oil, rapeseed oil, coconut oil. Fruit and vegetable additions: apple, pumpkin, tomato, alfalfa, bananas, blueberries, blackberries, cranberries, sweet potatoes, pomegranate, broccoli, papaya. Chicory root, a source of inulin, has been added to the feed. Enriched with vitamin-mineral complex, prebiotics and amino acids.
- Plus the food: does not contain grains.
- Disadvantage of the food: phosphoric acid is used as a preservative.
Price: pack 0.23 kg – 255 rubles, 1.82 kg – 1380 rubles, 3.63 kg – 2281 rubles, 7.26 kg – 3801 rubles.
NOW Fresh Grain Free Senior Cat Food Recipe
The diet is designed taking into account the characteristics of the body of aging cats (over 7 years old) and animals that are prone to gaining excess weight. The food formula is based on low fat content (14%) and high protein content (30%).
Main ingredients: boneless turkey, peas, whole eggs, potatoes, salmon, duck, cottage cheese. Plant ingredients: tomatoes, apples, carrots, pumpkin, banana, cranberries, blueberries, raspberries, blackberries, papaya, spinach, broccoli, grapefruit, alfalfa, dried seaweed. Fat sources: flaxseed, canola oil, coconut oil. Contains all essential vitamins and minerals. Enriched with probiotics and prebiotics.
- Plus feed: low fat content.
- Disadvantage of the food: contains phosphoric acid.
Price: pack 0.23 kg – 270 rubles, 1.82 kg – 1370 rubles, 3.63 kg – 2080 rubles, 7.26 kg – 3480 rubles.
Wet food has recently been produced under the NOW brand - these are canned food with four different flavors, packaged in 182 g cardboard boxes:
- Grain Free Turkey Stew with Bone Broth – turkey stew with broth;
- Grain Free Wild Salmon Stew with Bone Broth – fried salmon fillet with broth;
- Grain Free Wild Salmon Pâté with Bone Broth – salmon pâté;
- Grain Free Pork Pâté with Bone Broth - pork pate.
You can purchase them in online stores in the USA and Canada.
Conclusions about NOW Fresh food
Reviews about Now cat food are overwhelmingly positive, and its composition does not raise any complaints. Therefore, the Murlo website can recommend it as the main diet for your cats.
Price of Now Fresh cat food
- Dry cat food Now Fresh 0.23 kg - about 260 rubles;
- Now Fresh dry food for cats 1.82 kg - from 1520 to 1730 rubles;
- Dry cat food Nau 3.63 kg - from 2250 to 2540 rubles;
- Dry food Nau Fresh for cats 7.26 kg - from 3800 to 4260 rubles.
You can buy NOW cat food at these prices as of spring 2021. Although the prices indicated are indicative and may differ depending on the store and option.
Reviews of Nau cat food - owners and breeders
Margarita : “My Persian is already 12 years old. Almost all his life he ate premium food - Royal Canin. After reading positive reviews about the Nau brand, I decided to buy cat food for cats over 7 years old. Everything is fine, but I see that the animal is not eating enough. We have to give more than the manufacturer recommends.”
Igor, .
Reviews of kitten food
Maria : “Our “noble girl” recently gave birth to three kittens. We fed her during pregnancy NOW for kittens and pregnant cats. As soon as the kids grew a little older, they began to give them this food. The whole family feels great! The kittens crunch the croquettes with pleasure.”
Reviews from veterinarians - expert opinion
Stepan Aleksandrovich : “The Canadian brand NOW is a step higher than super-premium food. This is why I recommend this food to my clients. The only caveat is that it is not very suitable for sterilized animals, like other high-protein and high-fat foods.”
Andrey : “When my charges grow up, they need special food. Nau does an excellent job for this purpose for aging animals. It takes into account all the features of an aging body.”
Cat food Now - reviews
Finding Now Fresh cat food on the shelves of Russian pet stores is not a problem; it has been there for many years. During this time, many pet owners tried it, some shared their reviews on the Internet. Below we publish several of these reviews.
Reviews from veterinarians
The PetObzor website team was unable to find direct reviews from veterinarians about Nau cat food.
Customer Reviews
Polina writes:
Hi all! I have an ordinary mongrel cat, sterilized. Previously, I fed her Purina Pro Plan dry food produced in France, but then it was replaced on the shelves of pet stores by food produced in Russia. Then I decided to try something different; on some website I read about holistic food Now. Reviews were good, made in Canada. In general, I bought the smallest package of 230 g.
I transferred the new food without mixing it with the old one, there were no negative consequences. When I was convinced that the cat was eating the new food well, I ordered a large 3.6 kg package. The packaging itself is matte and looks stylish. The large package contains a convenient Velcro that closes tightly and the food does not lose its smell. I also have a small container into which I pour some of the food so that I don’t have to constantly take out a large package, it’s even more convenient.
By the way, the food smells quite pleasant even to the human nose. This is probably due to the no less pleasant composition, which is written on the packaging sticker. The Now granules are small compared to the Pro Plan granules, at first I even thought that it wouldn’t be suitable for this reason. But the cat quickly adapted, successfully chews it, and does not swallow it whole. The general impressions of the food are good, both me and the cat liked it.
Ksenia writes:
Out of curiosity, I wanted to buy holistic food for our cat. Holistic is the highest quality food, where the composition is completely natural and real meat is used. Our usual diet is Royal Canin premium food; of course, its composition is not nearly as good, but the price is half as much. Actually, this is the reason why they didn’t hire holistic specialists before.
And so, we bought two 230 g bags of Now Fresh Adult at once, enough for a week. Our cat is a big guy, one of these bags is barely enough for him for 3 days. The results for the week are as follows: pros - the cat eats appetizingly, digestion is normal, active, happy; Cons: bags without a zipper, the granules are quite small, which is not convenient for large cats.
My husband tried the granule, he says the taste is normal, not salty, not greasy)) The smell of Now is no different from regular cat food. I think from time to time you can take such food to warm your soul, I think I’m buying the very best for my pet. However, we won’t be able to afford it financially to feed the big cat all the time.
Ekaterina writes:
Five months ago we got a kitten, a Don Sphynx (a breed without hair - hairless). At first, on the recommendation of the breeder, they fed him Proplan, later I started reading about dry food and it turned out that it was far from the best. On the pet store's website, Petshop began to choose a better manufacturer; there was just a promotion for trial bags of GO food! and NOW, I ordered them. Both have a very good composition: meat, fish, vegetables, fruits, no “processed products”. Perfect
