What class does Sheba food belong to and why do cats like it so much?

Modern pet stores offer a wide selection of food additives for pets. One of the most popular was Sheba food for cats. These products belong to the premium segment and are suitable for everyday nutrition of any cat breed. However, before giving it preference, you should familiarize yourself with the composition, advantages and disadvantages.

Brief message about the food

Sheba food is produced in Thailand. The Mars company has many positive reviews about its products. Its range is not very wide. Sheba offers customers wet food that is packaged in pouches (sealed bags) or cans.

One package is designed for one feeding of the pet. The manufacturer believes that by sealing only one serving of food in each package, it provides the animal with fresh and healthy food.

The brand offers three lines of cat food.

  1. Fusion is a gourmet food consisting of two types of meat. The first option is made from chicken and beef, the second – from chicken and turkey. Each cat food is seasoned with a special sauce. The meat content in this food is up to 50%.
  2. Classic is a fillet made from fish and poultry meat. These canned foods have a high meat content - up to 50%.
  3. Pleasure – steamed dishes. Food is offered in sealed soft bags - spiders. This is a varied and complete food, containing up to 30% meat. In addition, each serving contains minerals and vitamins that cats and kittens need at different times of the year.

About Sheba advertising

Sheba is known for its "tasteful" advertising. The brand became especially popular after the launch of an advertising video with celebrity Eva Longoria, which was launched in 2012.

The new advertisement for the food “Sheba: 5 Reasons” is again breaking popularity records; the song from the advertisement was liked by many cat owners.

Sheba's video advertising is distinguished by its sophistication, originality and refined taste, which is why it is so popular.

Many promotional videos have gone viral.

SHEBA® food composition overview

The main advantages of SHEBA® food are its impeccable taste and texture, which are obtained thanks to the high quality of raw materials and balanced composition:

  • meat and offal
  • taurine
  • vitamins and minerals.

Depending on the flavor chosen, the ingredients may include chicken, beef, turkey, salmon, trout, shrimp, duck, rabbit, lamb, veal and tongue. Let your pet try all the variations to choose his “favorites”! He will enjoy the taste of every bite, consisting of more than 85% selected meat ingredients.

Taurine is an amino acid not synthesized by the pet’s body, which is necessary to maintain normal heart function and sharp vision. It also promotes better absorption of fats. Vegetable fats and a vitamin complex have a positive effect on metabolic processes in the body, as a result of which overall well-being improves, and the coat becomes smooth and shiny.

SHEBA® does not contain soy or grains, or any flavoring or coloring additives.

Compound

Sheba cat food contains the mandatory natural ingredients of fish and poultry and animal meat. In percentage terms, these numbers range from 4 to 30. Exactly as much as the cat needs to receive per meal. In addition, Sheba food contains water and only useful natural additives.

Vitamins and microelements in cat food:

  • Tapioca (starch for satiety and fiber to improve cat digestion);
  • Fats of natural origin (for healthy cat fur);
  • Taurine (an acid that has a beneficial effect on a cat’s vision, the functioning of its digestive and cardiac systems);
  • Antioxidant vitamin E (for regenerating processes);
  • Omega fatty acids 3-6-9 9 in the required proportions to normalize the functioning of the gastrointestinal tract).

In order to preserve all the beneficial substances, the latest technologies for processing ingredients are used. This way, cats receive the nutrition they need to lead a healthy and active lifestyle.

Advantages and disadvantages of food

From the reviews of veterinarians, it can be understood that Sheba food meets the promises of the manufacturers and truly belongs to the premium class. Of the entire range of cat food presented in stores, the product described above justifies the name natural more than others. The advantages of this product include the presence of natural meat components in the composition, special packaging and portion dosing in each jar.

No dyes or chemical ingredients are added to animal food. A varied range of tastes can also be attributed to the positive qualities of the product. It is also important that the products offered by Mars do not need to be washed down. This feature of the dish removes additional stress from the pet’s kidneys. Sheba is suitable for cats and male cats of all breeds.

In Sheba jars, the food looks like small pieces similar to meat, but in fact, any line has its own additives

People consider the high cost of the product to be a disadvantage of the product. In addition, you need to take into account that the food is not recommended for the main diet, but only in the form of a treat. Sheba is not suitable for kittens less than a month old.

Menu

The manufacturer has clearly proven that this is a premium food. Cats can expect a variety of “foods” on their menu. There are several directions in Sheba cat food :

  • Classic;
  • Pleasure;
  • Appetito;

Each direction is a variety of tastes. Cats have the right to choose what they like best. And the producers of Sheva feed provided them with this opportunity. Interesting to note. That 3 out of 4 types of food contain a mix of fish flavors, such as salmon, tuna, shrimp. There are also cold cuts. At the same time, chicken occupies a leading position; its tender pieces, fillets or cooked with sauce give cat food an appetizing taste and aroma.

For example, Classic food has 4 flavors:

  • Tuna + shrimp;
  • Tuna in sauce;
  • Chicken + duck;
  • Chicken saute.

Pleasure has 8 flavors:

  • Trout + shrimp;
  • Salmon + tuna;
  • Chicken + rabbit;
  • Chicken + turkey;
  • Chicken + duck meat;
  • Beef + lamb;
  • Beef + rabbit;
  • Beef tongue + veal.

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Appetito is a menu of such tastes:

  • Salmon + tuna;
  • Chicken + turkey;
  • Veal + beef tongue;
  • Rabbit + beef in sauce.

Naturalle includes these 3 flavors:

  • Chicken fillet + turkey;
  • Chicken + duck fillet;
  • Beef + lamb.

All ingredients are carefully selected. Only fresh meat is taken to feed Sheba. It should not be pre-frozen or subjected to any processing. It is prepared for canning, taking into account the norms of technological processes. This is being carefully monitored by scientists from the Waltham Research Center. But the main thing is that these are always tender, juicy dishes made from fresh ingredients.

The review will be incomplete without talking about the Sheba bend. The company that produces this cat food was founded by an enterprise that has worldwide fame, recognition, and therefore considerable experience. Why can you say this with confidence? The fact is that Sheba food is not the company’s only product. There are also more popular and world-leading cat food. for example, such as Whiskas, Mars and Kitiket.

At the same time, the most famous cat food of this company, which has been on the market since 1938, is “Mars”. In comparison, Sheba is quite “young”; it has been available in Germany since 1985. And after 10 years, Sheba food began to be popularized in European countries. The wave of popularity of this food reached Russia much later. But he immediately won respect and appreciation among cat lovers and breeders, and most importantly, the love of cats. Now, where is this luxury cat food made? In Thailand.

The manufacturing technology of this cat food has been repeatedly tested, certified and approved by nutritionists who are on the staff of the company that produces Sheba food. For this reason, Sheba is recognized as a premium food: its quality, as well as its health benefits for cats, and its versatility (the fact that the food has a wide range) allow it to take a leading position.

At the end of the review it would be correct to name the cons. Personal preferences or intolerance of any particular cat to Sheba food are not voiced here. No. The shortcomings of the food are very important factors that allow owners to seriously think about whether their pets should constantly be kept on food of this brand. The fact is that this premium food is not intended for fluffies at different stages of life.

Cats with special needs, such as those who have had a cesarean section, are pregnant or have been neutered, or have undergone other types of surgery or medical procedures, should not be fed Sheba food.

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What else can be safely attributed to the disadvantages of food? The producers of Sheba themselves say that it is not recommended to give cat food regularly. This is a delicacy, but it cannot be a permanent diet. Most likely, Sheba cat food acts as an addition to the main one, useful, but not the main feeding.

Another disadvantage is the price of the product. She is far from small. And this stops many cat owners from including such an interesting and high-quality food as Sheba in their pets’ diet. Moreover, taking into account the above-mentioned drawback, you can allow this food to be added to the diet of your pets at least occasionally.

Sheba food for cats

Sheba is a popular cat food produced by . This food is inexpensive (25–30 rubles per bag), so it is available in almost every store that sells animal food.

produces many familiar products, including animal feed

was founded in 1911 (Washington State). The company's first brand was chocolate bars. The new product took root on the world market, and the company grew into a huge corporation. Mars currently produces confectionery (Snickers, Twix, M&M's, etc.), food (Uncle Ben's, etc.) and animal food (Pedigree, Chappi, Royal Canin, etc.). These products have been produced in Russia since 1991. There are representative offices in large cities (Samara, Krasnodar, Novosibirsk, etc.).

Product class

The manufacturer classifies Sheba food as a premium product. However, such a statement is often a marketing ploy, and most veterinarians and cat owners do not agree with it. In general, food is divided into classes based on several characteristics - composition, price, advertising. The composition of the feed indicated on the pack is not detailed, so problems often arise with its analysis.

In particular, for example, 11 g of protein per 100 g of product is indicated (11% is obtained). This is not enough for the food to become premium. But in comparison with economy-class feeds, this is a good amount (Whiskas, Kitiket, etc. contain 8% protein). Sheba food does not contain artificial colors or preservatives, but some buyers do not believe that the food actually does not contain them.

Sheba is cheaper than super premium food, but 2 times more expensive than regular economy class food. For example, a “Kitiket” pouch can be bought for 13–15 rubles, and a “Sheba” will cost 28 rubles. “Sheba” is advertised as often as its cheap “brothers”. But some cat owners believe that aggressive advertising of this kind is not a way to “impose” an unsuitable product, but a promising investment of money. The more people know about the food, the faster it will sell and the more it can be produced.

The slogan of one of Sheba's advertising campaigns is “Resistance is futile,” but such statements are not always associated with a large amount of meat in the composition.

It is believed that the highest quality, expensive cat food is not advertised at all. Yes, for example, I only recently learned about some holistic products, although in our city (Penza) they have been selling them for several years (albeit on order). If I saw an advertisement for the most expensive food on TV, I might want to find/order it.


Reviews

On the Internet you can find a huge number of reviews about cat food, including Sheba brand food. After analyzing the reviews, we concluded that cat owners note the good quality and positive effect on the health and appearance of their pets.

Among the negative aspects, perhaps the most often affected is the financial aspect.

Still, premium food is not low in cost. But if you want a high-quality and good product, it is better to pay for it than to pay a veterinarian later.

The time has long passed when cats were kept to catch mice and they ate whatever they could find. Now a cat is a companion, a family member and a beloved friend, who is cared for and fed correctly and tasty. For the pleasure and health of your pets, Sheba food is what you need.

Reviews from veterinary specialists

Pikhtereva O.V., veterinarian:

Many people feed their beloved pets from their own table. This method of keeping animals is not safe. Sheba's dietary canned food is suitable for additional nutrition for adult cats. The food contains a lot of useful minerals and vitamins and normalizes the digestion of animals. Supplements help keep the coat in good condition.

Anatoly, St. Petersburg, veterinarian:

Mars food is an excellent addition to a cat's regular diet. Canned food does not contain soy and vegetable proteins; meat ingredients predominate in the food, i.e. proteins of animal origin. Useful additives regulate the digestion of animals, the food can definitely be used. But do not forget that when feeding you need to watch your pet. Any new food may cause problems with stool in cats. And it happens that an animal simply cannot tolerate a particular product.

Alyona:

Sheba's ad attracted attention. I started giving this food to my Lusha on the advice of a veterinarian; she used to have a lot of hair loss, and they suspected urolithiasis. Experts did not recommend dry food. Lusha liked the new food; the bowl always remains empty. We have been eating it as a supplement for several months, the fur does not shed, the cat is in a good mood, I think this is a healthy food.

What do veterinarians say?

Sheba food has quite controversial reviews from cat owners, but veterinarians mostly speak positively about these products. And this is a rather important fact, since it is the specialist who is able to make the correct conclusion.

Recently, veterinarians, before voicing their thoughts regarding this or that food, began to practice introducing it into the diet of their animals. And laboratory studies conducted on the basis of analyzes of these pets are a fundamental factor for a truthful conclusion. Sheba food was subjected to the same procedure and the results regarding the health of the pets who consumed it were positive.

In addition, veterinarians pay special attention to the taurine content in this product, which helps the food to be absorbed and relieves the animal of any digestive problems. This process is also facilitated by natural ingredients: meat and vegetables. As a result, no dense substances are formed upon exit, and the stool is timely.

The vegetable fats that make up this food have also been noted by many veterinarians. According to experts, it is thanks to these fats that cats’ fur becomes shiny and their skin becomes healthy!

comments

Vitaly I am the owner of a kitten with very fastidious digestion - a Bengal cat. In practice, I have used a variety of wet cat foods. I would like to point out right away that out of all the foods, the cat recognizes only Sheba and ProPlan; it passes by the others and doesn’t even touch them. In comparison, I will say that I liked the composition of Sheba food more than its analogues and the price is a little lower! Notochka I am rather a supporter of professional food, but they are expensive, and therefore I usually buy only dry professional food. At the same time, sometimes you want to dilute the dry diet and pamper your cat with wet food. In such cases, I use Sheba brand wet food; it is more expensive than economy-class food, but it is also of higher quality. I hope it's more useful.

Anastasia Both my cats love “Sheba” very much, especially those series “Pleasure” and “Naturella” - there is a lot of their favorite sauce. But I try not to keep them on one “Sheba”; after all, they, like people, need a varied diet.

Reviews from veterinarians and cat owners

I have been feeding my cat Sheba food for about 2 years now. There are different flavors of this product in stores. The product is packaged in convenient bags with special clasps. The cost of each is about 40 rubles.

Having opened the bag, you can see in it homogeneous pieces that have a brown color and a rather pleasant aroma. My pet Sheba really likes it. However, I use this food only as a supplement to the main diet.

Oleg Patrin, Voronezh

I have a cat named Barsik at home. I buy him Lams dry food and wet Sheba. Previously, I fed him from the common table, but the animal began to experience digestive disorders due to such a diet. Then I consulted with a veterinarian, who recommended feeding the pet with specialized food. Now the animal feels great and shows unprecedented activity. The only disadvantage of Sheba food is its high cost, but a true caring owner will never skimp on his furry pet.

Anna Kanunnikova, St. Petersburg

Long-term practice of veterinary specialists indicates that some cat owners give their pets food from their table. However, this can pose a danger to the cat's body, which is explained by the difference in the functioning of the digestive system and other organs. Canned food products (including Sheba) were developed specifically for representatives of the cat family, so they have a balanced composition and contain all the necessary nutrients.

Some cat owners complain about the high cost of Sheba products, but I would not recommend feeding your beloved pet cheap food of dubious origin. The fact is that such complementary foods are made from low-quality raw materials and can lead to the development of serious diseases. Therefore, if the owner values ​​the health and well-being of his pet, it is better not to skimp on its nutrition. I note that this food is best given to animals older than six months. During childhood, the cat's intestines are not yet formed, so at this time it is better to take specialized types of food.

Andrey Boyarsky (veterinarian), Moscow

Rich assortment for gourmets

Sheba brand food is produced in Thailand by the company Mars, which is quite well-known on the world market, which already has some experience in the production of cat diets. And although the line includes only wet food, their range is impressive.

The manufacturer offers products both in traditional cans and in hermetically sealed bags, also called pouches. But regardless of the type of packaging, they contain one serving of food, so the food given to the pet will always be fresh. Veterinarians think this is correct.

The company produces very original diets, and this is already noticeable by the names. There are three different lines of cat food, as they say, for every taste:

  1. Sheba Pleasure. The composition may include meat, poultry or steamed fish, and seafood. The following dishes are offered: “Trout and shrimp”, “Duck and chicken”, “Beef and lamb”, “Tuna and salmon”. All foods from this series are available in spider sachets.
  2. Sheba Classic. This is another collection of original flavors in which even picky cats can find a suitable dish. Here you can find “Sauteed Chicken Breast”, “Tuna Sauce” and a mixture of seafood and fish “Tuna and Shrimp Cocktail”. The canned product is packaged in jars; the manufacturer emphasizes that these are diets with a high meat content.
  3. Sheba Fusion. Two types of meat, delicious pieces in one package with original sauces. Your cat will like “Chicken and beef with Togliata sauce” or “Turkey and chicken with Tournedo sauce.” The packaging of these portions is pouches.

Sheba brand food is produced in Thailand by the company Mars, which is quite well-known on the world market.
In this brand, cat owners will not find specialized food intended for special pets - sterilized ones, those who have undergone surgery, those recovering from an illness, cats “in pregnancy” or nursing offspring. In this case, it is best to listen to the opinion of veterinarians; they will be able to give full advice on feeding.

Wet food from the Pleasure series is a complete diet with a balanced composition. It includes useful supplements that cats need – vitamins and minerals. And although the amount of meat here is low and varies from 4 to 30%, it is still believed that this is exactly what a cat should receive per day.

Canned food in the Classic and Fusion line includes more meat, up to half the composition, but their cost is an order of magnitude higher, Sheba food in bags is more affordable.

The manufacturer himself does not advise including only industrial canned food, including their products, in your pet’s menu, but giving such food only as a treat. This opinion is also supported by the fact that an adult cat will need 4-5 packs of wet food per day! Naturally, not every family budget can withstand such a load.

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Brief conclusions and feeding recommendations

SHEBA® is a complete food that can provide your cat with the energy it needs throughout the day. The product has a number of advantages:

  • excellent taste that furry babies love;
  • a variety of textures: from the softest, melting (thin slices in a large amount of sauce) to larger pieces that require careful chewing;
  • rich assortment of flavors;
  • meat and offal are in first place in the list of ingredients;
  • high content of animal proteins;
  • without soy, spices, dyes and preservatives

The food recipe is developed taking into account the needs of an adult healthy body. This food is suitable for cats of any breed over 12 months. Older cats that feel well and have no digestive problems can also eat SHEBA® meals.

SHEBA® is a premium food. Features of the recipe

Veterinarians advise giving cats industrial food, as this is the easiest and most convenient way to provide your pet with all the necessary nutrients.

The nutrition of a domestic cat must meet three basic principles:

  • have a balanced composition;
  • be diverse;
  • be age appropriate.

SHEBA® is a complete food that meets all these criteria and fully satisfies the needs of the domestic cat.

In the production of SHEBA® dishes, vitamin-mineral mixtures and other high-quality ingredients are used, including:

  1. Meat, fish and poultry and offal (heart, ventricles, frames, tracheas) - this component is always in first place in the composition, as it is the basis of the recipe.
  2. Cereals are used in small quantities to add viscosity. They are also necessary to normalize digestion.
  3. Taurine is necessary for normal heart function, good vision and promotes better absorption of fats.

The texture of the finished dish includes pieces of varying sizes and densities.

Advantages and disadvantages

One of the advantages is the content of a sufficient amount of liquid (82 grams in one pack) in the Sheba line. Dry food contains only 10% water, while a cat's natural daily fluid intake should be 78%. And this is important because cats do not have a feeling of strong thirst. Lack of fluid in an animal can cause chronic dehydration. Those cats that eat dry food receive 1/2 less water.

Advantages of Sheba food:

  • Convenient packaging.
  • Good premium composition.
  • No flavors or dyes.
  • Availability of vitamins and taurine.
  • Nutritional value: 75 kcal per standard 100 grams.

Flaws:

  • Lack of special treatment series.
  • The price is above average.
  • Lack of classification of food according to the age of the animal.
  • The entire range is designed for cats over 1 year old.

All the disadvantages of commercial nutrition of this line are reduced to zero after the slogan stated by the manufacturer, that Sheba canned food is not intended as a main food, but as a delicacy.

Sheba wet food

How to give?


The owner must take into account that the pet should not eat a portion larger than that calculated by the manufacturer.
If the composition of Sheba food is beyond doubt and the price suits the owners, then you can safely buy the product. Sheba pate and pauchi are used more as a delicacy, but it is better not to use it as the main food. It is worth giving to a cat not depending on appetite, but in a specific amount, which is indicated on the package and is calculated taking into account the weight and age of the pet. If you do not adhere to this recommendation, you may experience problems with stool, bad breath, nausea and other unpleasant symptoms.

Veterinarians do not recommend giving Sheba Pleasure and other types of food to kittens less than 1 month old.

Allergy

In most cases, dry food can cause an allergic reaction in an animal, expressed by baldness, itching, and gastrointestinal disorders. However, do not confuse individual intolerance to any ingredient in food with an allergy.

Until now, a general picture of the allergic reaction of cats to food has not been identified. Initially, it is recommended to exclude from the animal’s diet those foods that it has recently eaten. If positive changes do not appear, then there is a possibility that the antigen is not food at all, but, for example, dust or synthetic bedding. Sheba cat food has positive reviews from veterinarians and pet owners in this regard. Although the product line of this brand does not contain special food for animals with a sensitive gastrointestinal tract. All foods are free of flavors and dyes.

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Consistency

Sheba is exclusively wet food in sachets or canned food. Each sachet is a one-time serving, it is enough to satisfy the cat. So, the food always remains fresh. With Sheba cat food, the advantages are obvious over the dry food analogue, because it is a solution to the problem of urolithiasis in the animal. Of course, wet food can contribute to dental plaque in cats. But if you maintain oral hygiene and buy hard “toys” that your pet can bite, such problems will not arise.

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